Hello! I'm Victor.

Advertising was the third discipline I studied at university. I was drawn to it in thehopes of one day doing “anti-advertising,” to disrupt the system, to rebel. I was young, punk, and maybe a little naive.

But as fate would have it, I’ve come to embrace advertising and marketing with a newfound passion. I’ve learned that there’s a better way, one that’s all about creativity, memorability, and honesty. These values have directed my work for over 16 years as a creative art director, designer, strategist, and technologist.

And yes, still a little punk.